Our Approach
Battle-tested playbooks for sustainable app growth
Examples are anonymized and outcomes vary based on app category, budget, and market conditions.
SKAdNetwork & Privacy-First Measurement
How we navigate the post-IDFA world with privacy-compliant attribution that still delivers actionable insights.
Our Approach
We implement SKAN 4.0 with conversion value optimization, use probabilistic attribution where appropriate, and supplement with incrementality testing to validate true impact.
Key Tactics
Results shown are anonymized ranges from multiple engagements. Actual outcomes depend on numerous factors including app quality, competition, and market conditions.
Creative Testing at Scale
Systematic approach to finding winning creatives and managing creative fatigue across channels.
Our Approach
We test hooks and angles systematically, monitor fatigue indicators, and maintain a production pipeline that delivers 20+ new concepts monthly while optimizing winners.
Key Tactics
Results shown are anonymized ranges from multiple engagements. Actual outcomes depend on numerous factors including app quality, competition, and market conditions.
Store Conversion Optimization
Maximizing store listing conversion through iterative testing and optimization.
Our Approach
We run continuous experiments on screenshots, app previews, and metadata while monitoring keyword rankings and competitor movements.
Key Tactics
Results shown are anonymized ranges from multiple engagements. Actual outcomes depend on numerous factors including app quality, competition, and market conditions.
Retention & Lifecycle Optimization
Building sustainable growth through improved activation and retention metrics.
Our Approach
We optimize onboarding flows, implement sophisticated segmentation, and create lifecycle campaigns that improve both early and long-term retention.
Key Tactics
Results shown are anonymized ranges from multiple engagements. Actual outcomes depend on numerous factors including app quality, competition, and market conditions.
Incrementality Testing Framework
Proving true impact through rigorous testing methodologies.
Our Approach
We design and execute geo-holdouts, ghost ads, and other incrementality tests to validate channel performance and optimize budget allocation.
Key Tactics
Results shown are anonymized ranges from multiple engagements. Actual outcomes depend on numerous factors including app quality, competition, and market conditions.
Launch & Scaling Strategy
Taking apps from zero to scale with systematic growth strategies.
Our Approach
We combine pre-launch preparation, launch week execution, and post-launch optimization to maximize early traction and sustainable growth.
Key Tactics
Results shown are anonymized ranges from multiple engagements. Actual outcomes depend on numerous factors including app quality, competition, and market conditions.
Ready to Implement These Strategies?
Let's discuss how our playbooks can drive growth for your app.
Request a Growth Audit