Privacy Policy

1. Introduction

Second Order Labs LLC ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (secondorderco.com) or use applications developed by us. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site or use our applications.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Contact us through our website or email
• Create an account in our applications
• Subscribe to our newsletter or marketing communications
• Participate in surveys or provide feedback

This information may include: name, email address, phone number, company name, and any other information you choose to provide.

2.2 Automatically Collected Information

When you visit our website or use our applications, we may automatically collect:

• Device information (type, operating system, unique device identifiers)
• Usage data (features used, time spent, interactions)
• Log data (IP address, browser type, pages visited, time and date of visit)
• Location data (only if explicitly required by an app feature and you grant permission)

3. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain our services
• Improve, personalize, and expand our services
• Communicate with you, including customer service and support
• Send you updates, marketing communications, and other information
• Process transactions and send related information
• Monitor and analyze usage patterns and trends
• Detect, prevent, and address technical issues and security threats
• Comply with legal obligations

4. Information Sharing and Disclosure

We may share your information in the following circumstances:

• Service Providers: With third-party vendors who perform services on our behalf (hosting, analytics, customer support)
• Business Partners: With partners who help us provide and improve our services
• Legal Requirements: If required by law or to respond to legal process
• Protection of Rights: To protect our rights, privacy, safety, or property
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Consent: With your explicit consent

We do not sell, trade, or rent your personal information to third parties.

5. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

Typical retention periods:

• Account information: Until account deletion plus 90 days
• Transaction records: 7 years for tax and accounting purposes
• Marketing communications: Until you unsubscribe plus 30 days
• Analytics data: Retained for a limited period

6. Data Security

We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and audits
• Access controls and authentication
• Employee training on data protection
• Incident response procedures

However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Your Rights and Choices

You have the following rights regarding your personal information:

• Access: Request a copy of the information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Portability: Request your data in a structured, machine-readable format
• Objection: Object to certain processing of your information
• Restriction: Request restriction of processing in certain circumstances
• Withdraw Consent: Withdraw consent where processing is based on consent

To exercise these rights, please contact us at founder@secondorderco.com.

8. Account Deletion

If you wish to delete your account in any application developed by us:

1. You can request account deletion through the app's settings (if available)
2. Or email us at founder@secondorderco.com with your account details
3. We will process your request within 30 days
4. Upon deletion, your personal data will be removed from our active systems
5. Some data may be retained for legal compliance (see Data Retention)

Note: Account deletion is irreversible and will result in loss of all associated data and services.

9. Children's Privacy

Our services are not directed to individuals under 13 years of age (or 16 in the European Union). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at founder@secondorderco.com. We will take steps to delete such information from our systems.

10. Tracking and Analytics

Website Analytics: We use privacy-focused analytics (Vercel Analytics) on our website to understand basic usage patterns. This service:

• Does not use cookies or tracking pixels
• Does not track individual users across sites
• Collects aggregated page view and navigation data
• Is not used for targeted advertising or cross-site tracking
• Respects Do Not Track browser settings

Application Analytics: Our mobile applications may use first-party analytics to improve functionality and user experience. This data is anonymized and aggregated. You can opt-out of analytics collection in the app settings where available.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws different from your country. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

12. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising privacy rights

13. European Privacy Rights (GDPR)

If you are located in the European Union, you have rights under the General Data Protection Regulation (GDPR) including:

• Legal basis for processing your information
• Right to lodge a complaint with supervisory authorities
• Enhanced rights for access, rectification, and erasure
• Right to data portability

14. Updates to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by:

• Posting the new Privacy Policy on this page
• Updating the "Last updated" date at the top
• Sending an email notification for material changes (if we have your email)
• Providing in-app notifications for significant changes

15. Contact Information

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

16. App Store Privacy Requirements

This privacy policy meets the requirements for:

• Apple App Store privacy policy URL requirements
• Google Play Store privacy policy requirements
• App privacy labels and disclosures

For app-specific privacy information, please refer to the privacy section within each application.