Second Order Labs — App Growth, ASO, and Performance Marketing
ASO, performance marketing, and retention that scale
What We Optimize
Full-stack growth services for apps ready to scale
Growth Audit & Strategy
Comprehensive analysis of your current metrics, attribution setup, and growth opportunities with actionable recommendations.
ASO & Store Optimization
Keyword research, metadata optimization, and conversion rate optimization through A/B testing and creative iteration.
Paid Acquisition
Apple Search Ads, Google UAC, Meta, and TikTok campaign management with creative testing systems.
Retention & Lifecycle
Onboarding optimization, push notification strategy, and lifecycle campaigns to improve activation and retention.
Our Process
A systematic approach to sustainable app growth
Audit & Goals
Deep dive into your current metrics, attribution setup, and growth blockers to establish clear, measurable objectives.
Measurement & Baseline
Set up privacy-first attribution, establish baselines, and implement proper tracking for incrementality testing.
Store Conversion
Optimize your app store presence through ASO, creative testing, and conversion rate optimization experiments.
Acquisition & Creative
Launch and optimize paid channels with systematic creative testing to find scalable, profitable growth.
Retention & Monetization
Improve activation, retention, and LTV through onboarding optimization and lifecycle marketing.
Scale & Incrementality
Validate true impact through incrementality testing and scale winning strategies across channels.
Selected Outcomes
Anonymized results from recent engagements
Results vary by category, budget, and product maturity. Past performance does not guarantee future results.
Improved store listing conversion through iterative A/B testing, creative optimization, and metadata refinement.
Reduced blended CPI through creative testing systems, channel mix optimization, and bid strategy improvements.
Increased early retention via onboarding improvements, lifecycle messaging, and activation optimization.
Note: Examples are anonymized to respect client confidentiality. Actual results depend on numerous factors including app quality, market conditions, and investment level.
Frequently Asked Questions
Common questions about our app growth services
Ready to Scale Your App?
We partner with teams that have an existing app or launch-ready product. Let's unlock your app's growth potential with data-driven strategies.